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Staff blogs may face an overhaul - Personal Computer World
The exit of Microsoft blogger Robert Scoble may encourage firms to review
employee weblogs.
Last week’s announcement that Scoble would leave Microsoft for a job at a
podcasting network caused widespread speculation that Microsoft had tired of his
outspoken views or that Scoble felt poorly recompensed for his role as the
self-described “human face” of the software giant. Scoble used his blog to
comment, sometimes critically, on Microsoft strategies and issues.
Though advocates of blogging say staff such as Scoble can help employers
reach more customers, experts disagree on the benefits. “I’d say the Scoble
affair would make managers slightly less likely to encourage staff to blog on
behalf of the firm,” said IT business blogger Nicholas G Carr. “I think Scoble
came off as a loose cannon and few firms relish the thought of loose cannons
going off in public.”
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