Mexican rock act Kinky lands sweet soccer spots

LOS ANGELES (Billboard) - Genre-busting Mexican band Kinky has earned critical acclaim and a following among hipsters on both sides of the border.

Now that base stands to gain millions of soccer fanatics from the United States to the tip of South America.

The group's rock anthem "Solo un Paso" is the theme song for Fox Sports en Espanol's 2007 broadcasts of Major League Soccer (MLS).

At the start of every match, a montage will mix the song, clips of the band playing and footage of the teams set to compete. The band's video for the song premiered during the USA-Toronto FC match on the season's kickoff on April 7.

Kinky has also recorded match-specific promos and teaser spots leading up to the premiere.

Kinky will also play gigs at MLS games, starting June 2 with the Los Angeles Galaxy home match. The Galaxy relationship also extends to in-game uses of "Solo un Paso" and appearances with the team on local Spanish-language TV.

Kinky's music has been widely used on TV, from "Nip/Tuck" to MTV's "Dancelife," and three different Pontiac campaigns.

But with Fox Sports en Espanol, the band will reach 33 million homes in the United States and Latin America.

"The music of Kinky is going to be attracting people from their teens to the 25-30 (age range), which is the market where we're looking to position Major League Soccer here in the U.S.," says Fausto Ceballos, VP of creative services for Fox Sports en Espanol.

Reuters/Billboard

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