Josh Rouse
Subtítulo
[Nettwerk; 2006]
Rating: 3.7


For someone whose work emphasizes changing locales, singer/songwriter
Josh Rouse has yet to travel beyond where-the-heart-is
innocuousness. Here's a guy who claims he was ripped off by John
Mayer, after all. Rouse started settling into his current rut with his agreeable yet insubstantial
sophomore album, 2000's Home. Subsequent pleasantries like
Under Cold Blue Stars, 1972, and last year's
Nashville conspired to render debut Dressed Up Like
Nebraska a big, brooding alt-country fakeout. Sure enough, Rouse stays the course on
Subtítulo, his first album since ditching his former label and moving
to Spain.
Setting has always been important to Rouse's music, and laidback opener
"Quiet Town" depicts the troubadour's current Iberian environs atop
sunny Harry Nilsson finger-picking, weeping strings, and campfire
whistling. Spanish singer Paz Suay lends her lilting accent to
duet "The Man Who...", though the pedal steel, bossa nova rhythm, and
L-train mentions muddle the geography. Not a Travis reference,
apparently: turns out the eponymous man just "doesn't know how to
smile". And hey, if you're too cool for Jack Johnson's stoned beach
bumming, there's always Rouse's scratchy impersonation on palm-swaying
nostalgia trip "Summertime".
Rouse focuses on times and places, Subtítulo suggests, because
he's not so hot at writing about people. Rouse's idea of a love song:
"I'm so crazy about you/ So crazy and it's true/ I think you're
wonderful/ Don't change," amid ebbing elevator strings. It's
the worst thing I've heard this year that wasn't sung by Richard Ashcroft. Glossy
potential single "It Looks Like Love" is equally vapid: "There goes that melancholy feeling
again/ It looks like love is gonna find a way." As if merely
mentioning sadness were the same as describing it. He'd need Mariah
Carey's Olympian melismata to sell this brand of tacky
sentiment, but Rouse is stuck with a strained Ryan Adams whine.
At only 33 minutes, Subtítulo doesn't leave Rouse, longtime
producer Brad Jones, and their small band much time to recover from
such miscues. Rouse's idea of a drinking song: "Givin' It Up", a
heavy-handed ballad about going on the wagon-- "This is a world where
no one feels sorry for you"-- replete with lovematic Barry White
strings. Latin-tinged "His Majesty Rides", shaking it like Rob
Thomas's "Smooth" without the Santana solos, finds Rouse singing,
"Hey, look now/ We move from town to town". Cool, so does U-Haul.
-Marc Hogan, April 17, 2006