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	featured news Diddy Signs Vodka Development Deal Fri, 26 Oct 2007 10:49:03 Hold the Courvoisier Hip-hop mogul Sean "Diddy" Combs is taking his midas touch behind the bar and developing a new brand of vodka, Ciroc, with spirits powerhouse Diageo PLC. The deal in place has him enjoying a healthy 50-50 share in the profits. More than simply lending his name to the project, Combs will have his hand in every aspect of it from marketing the drink, to determining where it will be sold. As Diddy told the Associated Press, "It is not an endorsement deal. This is something that will have my daily attention." Not that he needs the cash, but Combs stands to make over $100 million on the deal, and this is just the latest extracurricular endeavor from the music heavyweight. You could actually wear his Sean John clothes out to the club and spritz yourself with his fragrance, Unforgivable, before ordering up a round of Ciroc shots. People might clown you, but you could do it. —The ARTISTdirect Staff 10.26.07 ...Back to News Home     more ARTISTdirect news Diddy Signs Vodka Development Deal Fri, 26 Oct 2007 10:49:03 Pink Floyd Compile 40th Anniversary Box Set Fri, 26 Oct 2007 09:33:58 Led Zeppelin Unveil Digital Box Set Thu, 25 Oct 2007 17:42:17 Bob Dylan Releases Newport Perfomances On DVD Thu, 25 Oct 2007 10:10:52 Radiohead Sign to ATO Records Wed, 24 Oct 2007 18:08:48 FBI Involved in Tupac Murder? Wed, 24 Oct 2007 17:46:38 Korn's Jonathan Davis Tours Solo Wed, 24 Oct 2007 15:57:23 Live Review: Interpol, Liars at Los Angeles Forum Wed, 24 Oct 2007 12:50:36 Will Oldham Takes On R. Kelly, Danzig Wed, 24 Oct 2007 12:39:13 The Mars Volta Unveils Album Details Wed, 24 Oct 2007 08:58:26  more hip hop Hurricane Chris 5150 Ratchet 10/23/2007    $11.99  Witchdoctor Diary of an American Witchdoctor 10/23/2007    $11.99  DJ Envy The Co-Op 10/09/2007    $14.99  Soulja Boy Tell'em Souljaboytellem.com 10/02/2007    $11.99  Boyz N da Hood Back Up N da Chevy 10/02/2007    $14.99  Ludacris Release Therapy 09/26/2006    $11.99  Public Enemy Fight the Power: Greatest Hits Live! 02/06/2007    $14.99  Busdriver RoadKillOvercoat 01/30/2007    $11.99  more hip hop albums

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