Christina Aguilera to launch fragrance

U.S. consumer giant Procter & Gamble will stump up the major investment for its first fragrance for the singer, with whom it signed a licensing agreement in January of this year.

The perfume, called Simply Christina Aguilera, will be launched globally this autumn.

Presented in a curvy glass bottle, intended to mirror the singer's silhouette, the fragrance will be supported by a print ad campaign featuring Aguilera's bare back painted with a black lace design.

It features the tagline: "Sometimes it's all you need to wear." Cheeky.

For more on Christina Aguilera, check out her NME.com page.

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